DE LA CALLE TEPACHE

^About

De La Calle is a fermented pineapple beverage that originated in Mexico. The recipe has been passed down for centuries. The goal of De La Calle is to gather people together and celebrate the flavors of Mexico.

^{My Role}

I joined HERE Studio in 2020 when De La Calle launched. As a HERE Studio Original, it is developed and run completely in-house. It has been an incredible experience to be involved in the growth of the company over the past (almost) three years. I started as a graphic designer and then was promoted to lead graphic designer, and then Art Director at De La Calle for HERE Studios. The Art Director title allows me to focus all my time on supporting the brand's creative needs. I have worked on branding, packaging, planning photoshoots, merch, editorials, video content, out-of-home advertising, field marketing, brand collateral, social media, email/ SMS marketing, key investor decks, and so much more.

_{Agency: Here Studio

Founder & Creative Director: Alex Matthews

Creative Director: Sandy Yang

Art Director: Megan Forbes

Web Designer: Gabriel Brown, Thomas William, Megan Forbes

Photographer: Jack Strutz

Web Developer: Riley Arntz

Copy Writing: Diane Lieu, Dana Covit

Brand Marketing: Megan Abbott

Social Manager: Melody Rand}
_{illustrators: Elena Boils, Wisnu Cipto}