PROOV

Proov carries a variety of hormonal tests to help women track ovulation and fertility. HERE Studio was hired to rebrand the current packaging. We ideated different concepts for their products' packaging structure, look, and sustainability. We also refined their logo and brand identity. Toward the end of the page, you will find some alternative concepts that were presented but not chosen.

I conceptualized various packaging structures, aesthetics, and sustainability approaches for this project. Additionally, I enhanced their logo and refined the overall brand identity. Once the brand identity was defined, I applied the new look to their packaging.