SPRINKLES CUPCAKES

Sprinkles Cupcakes, an LA staple that has been around since 2005, recently debuted its new line of chocolates. HERE Studio was tasked with creating their new Sprinkles Chocolate line inspired by their famous cupcake flavors, including brand strategy and identity for this new sector. HERE Studios created the packaging, photography, overall creative direction, and digital and in-store content strategy/ production. With the success of that launch, came the opportunity to design additional products. This included popcorn, minis chocolate, at-home cupcake mixes, at-home cake mixes, and cookies!

My role included designing all the social marketing assets like SMS, email, and social media. I also designed the new packaging system for their mini chocolates line, cupcake tins, and cake boxes.